Digital marketing and management – developing an e-commerce website

Your e-commerce website

Before we move on to the development of your e-commerce website, let’s talk business. We first compare various possible solutions to determine what approach works best for you and the development of your company. Only then do we start working on your e-commerce website.

Your return on investment

An e-commerce website or showcase is first and foremost a communication tool. But it is your return on investment that we focus on when we share our expertise in e-commerce, commercial strategies, and digital marketing and help you meet your objectives.

Your optimized e-commerce website or showcase

In the development of your website – whether it is an e-commerce website or a showcase website – we take care of search engine optimization, legibility on screen and compatibility with mobile devices such as cell phones or tablet (i.e. responsive web design). To help your customers find what they are looking for.

Your search engine optimization and Google

The first way your e-commerce website or online showcase may reach potential customers is through a high Google ranking. To accomplish this, we optimize your website to ensure organic search results in the long term. To quickly boost your earnings, however, we also make use of search engine advertising through one or more AdWords campaigns.

Your customer relations

A sound management of your customer relations and a customer-oriented content strategy contribute to the sustainability of your e-commerce website, generating more leads and more customer retention.

Tailor-made e-commerce and digital marketing

We like to think of ourselves as craftspersons rather than industrialists, providing advice and solutions that correspond with a differentiated positioning and that therefore also meet your own individual needs.

Whether it involves communication advice, the management or development of e-commerce or showcase websites, commercial strategies, content strategies, search engine optimization or search engine advertising, … Our consultancy takes an agnostic stance and looks for the perfect business and technical solution to meet your objectives.

E-commerce in Belgium

Belgium is a follower: all large e-commerce websites work at a European or even international level. Both for the management and the development of your e-commerce website, we mainly focus on your sales niches, cross-border e-commerce and the long-term aspects of your search engine optimization.

An e-commerce website is a complex value chain in which each link should be customized to guarantee success.

The Right Move is continuously concerned with strategically choosing each link in order to provide the best advice possible as far as e-commerce and commercial strategies are concerned.

7 reasons why you should have your own e-commerce website or online showcase

18 hrs

Average time spent online, per person per week


of all Belgians use a search engine to find a local store

93,37 % Google

4,13 % Bing

2,5 % Others

Belgians buy products or services online each year


of all consumers use the internet during the purchasing process


of all online purchases in Belgium come from abroad.

24 % of all consumers make an online purchase after they visited a showroom

45 % of all consumers look for and choose their product online before they buy it in store.

of all businesses witnessed a steep increase in the number of people visiting their sales outlets after they had also launched an e-commerce website.

What they say about us

“For any development project that we set our mind to for our website, we can count on the support and…


TRM helped Euro NCAP develop a new online platform: integrated, responsive, optimized for search engines, available in 10 languages. Our practice also coached the people who implemented this migration. What was at stake here was a transition from a rather technical site to one that would attract a broader audience, while still offering clients the possibility to manage content on their own.

“For any development project that we set our mind to for our website, we can count on the support and experience of Christian and his team at The Right Move.” Christian is always there for us when we need his help or expertise. He is very reliable and a perfect liaison between Euro NCAP and our webmaster.”

Françoise Dotraux, Project Manager Euro NCAP